EK777 Privacy Policy — Your Data, Handled with Care

EK777 ("we", "us", "the Platform") operates the online gaming and betting platform at ek777.plus. This Privacy Policy describes how EK777 collects, uses, stores, protects and shares the personal information of players and visitors — including all Pakistani users who register, deposit, play or simply browse the ek777 website.

We have written this policy as plainly as we can because we think Pakistani players deserve to understand exactly what is happening with their personal data, without having to wade through impenetrable legal language. That said, this policy is a legally binding document. By using ek777 in any way — including just browsing without logging in — you acknowledge that you have read and understood it.

This Privacy Policy should be read alongside our Terms and Conditions, which govern your overall use of the EK777 platform. If you have any question about either document, please contact the ek777 support team before you create an account or make a deposit.

EK777 collects personal data through multiple channels — the registration form, your ongoing use of the platform, payment processing, and your interactions with our support team. The categories of data we collect are described below.

EK777 collects only the data listed above. We do not collect data about your social media profiles, your contacts, or any information from your device beyond what is technically transmitted when you access a website. We do not access your camera, microphone or location without explicit permission.

Every piece of data that EK777 collects has a specific, legitimate reason behind it. We do not collect data speculatively or in the hope that it might be useful one day. The purposes for which we collect and use your personal data are:

• Account operation: Your name, mobile number and date of birth are required to create and maintain your ek777 account, verify your identity, and ensure only authorised persons can access it.
• Payment processing: Transaction data and payment method identifiers are required to process your deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT and card networks. We could not send your winnings to the right wallet without this information.
• Fraud prevention: IP addresses, device identifiers and gaming activity patterns are analysed by our fraud detection systems to identify potential account compromises, multi-accounting attempts, and other abuse. This protects the integrity of the platform for all honest ek777 players.
• Regulatory compliance: Anti-money laundering (AML) obligations require us to monitor transaction patterns and, in certain circumstances, report suspicious activity to relevant authorities. This is a legal requirement, not a choice.
• Responsible gaming: Gaming activity data — including session durations, deposit frequency and loss patterns — is used by our responsible gaming monitoring system to identify players who may be experiencing gambling-related difficulty, enabling proactive outreach and support.
• Customer support: Support chat and email logs are retained so that our support team can provide consistent, contextual help when you contact ek777 with a question or dispute.
• Marketing communications: With your consent, we use your contact details to send information about EK777 promotions, bonuses and new game launches. You can withdraw this consent at any time by contacting support or using the unsubscribe link in any marketing message.
• Platform improvement: Aggregated, anonymised usage data helps us understand how players interact with ek777, which informs decisions about new features, game additions and platform improvements.

EK777 does not use your personal data for any purpose not listed above. When a new purpose arises that is materially different from those described here, we will update this Privacy Policy and notify registered players before the new processing begins.

EK777 does not sell, rent, or trade your personal data to any third party for any commercial purpose. Full stop. We share data only in the specific, limited circumstances described below, and only to the minimum extent necessary.

• Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay and our banking partners receive transaction data necessary to process your deposits and withdrawals. They are bound by their own privacy obligations and may not use your data for any other purpose.
• Fraud detection services: EK777 uses certified third-party fraud detection tools that process IP address, device fingerprint and transaction pattern data to identify potentially fraudulent activity. These providers operate under strict data processing agreements.
• RNG and game certification providers: Game fairness auditors may receive aggregated, anonymised game outcome data for the purpose of certifying RNG accuracy. No personally identifiable information is included.
• Legal authorities: Where required by applicable law, court order or anti-money laundering regulation, EK777 will disclose personal data to law enforcement or regulatory authorities. We will only provide the minimum data legally required and will not volunteer information beyond that.
• Customer support tools: Our support infrastructure uses a third-party helpdesk platform. Support chat logs are stored on this platform under a data processing agreement that restricts the provider from using your data for any purpose beyond delivering the service to ek777.

Payment data receives a higher level of protection at EK777 than any other category of personal data. Pakistani players' financial information is handled with the following specific safeguards in place.

EK777 does not store complete payment card numbers, CVV codes or full mobile wallet PINs on our servers. Payment transactions are processed through encrypted channels directly with the relevant payment provider — Easypaisa, JazzCash, NayaPay or the relevant card network. EK777 retains only a transaction reference, the payment method type, a partial identifier (such as the last four digits of a card number or the last three digits of a mobile number), and the transaction amount and timestamp.

This approach — known as payment tokenisation — means that even in the extremely unlikely event of a data breach at ek777, an attacker would not be able to use the stored payment references to access your Easypaisa account or bank account.

All withdrawals at ek777 are processed exclusively to payment methods that have previously been used for a deposit on the same account. This anti-fraud measure ensures that your winnings cannot be redirected to an account other than your own, even if someone else gains access to your ek777 login credentials.

EK777 uses cookies and similar browser-based tracking technologies to operate the platform, remember your preferences, maintain your session and understand how the site is being used. The following table describes the categories of cookies used on ek777.plus.

Required cookies cannot be disabled without breaking core platform functionality. Optional cookies can be declined via your browser settings or by contacting ek777 support to update your preferences. EK777 does not use third-party advertising cookies or share cookie data with advertising networks.

Most modern mobile browsers — the way the majority of Pakistani ek777 players access the platform — allow you to clear cookies, block third-party cookies or browse in private mode. These controls are in your browser settings and work independently of EK777.

EK777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law and regulatory obligations. Our general data retention periods are as follows:

• Account and identity data: Retained for the lifetime of your ek777 account plus 5 years after closure, to comply with anti-money laundering record-keeping requirements.
• Transaction and payment records: Retained for 7 years from the date of each transaction in accordance with financial record-keeping obligations.
• Gaming activity logs: Retained for 3 years from the date of each session. Aggregated, anonymised versions may be retained indefinitely for statistical purposes.
• Customer support communications: Retained for 2 years from the date of the last interaction in a support thread.
• KYC documentation: Retained for 5 years from account closure or the date the document was submitted, whichever is later.
• Marketing consent records: Retained for 3 years from the date consent was given or last confirmed.

At the end of each applicable retention period, ek777 securely destroys or anonymises the relevant data. You can request early deletion of data that is not subject to a legal retention requirement — see Section 8 for how to exercise this right.

As an EK777 player, you have meaningful rights over the personal data we hold about you. These are not theoretical rights buried in small print — they are genuine entitlements that you can exercise at any time by contacting the ek777 support team. EK777 will respond to all valid requests within 30 days.

EK777 is strictly an 18-plus platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18 years of age, you must not register, deposit or play on ek777 under any circumstances.

EK777 conducts age verification at registration through SMS OTP to a Pakistani mobile number. For accounts where there is any doubt about the account holder's age, additional documentary verification will be requested before any withdrawal is processed. Accounts confirmed to be held by under-18 players will be immediately and permanently closed, with forfeiture of any balance.

If you are a parent or guardian and believe that a minor has registered an ek777 account using your mobile number or payment details, please contact the ek777 support team immediately at support@ek777.plus. We will investigate promptly and close the account. Any amounts deposited from your payment method will be refunded to you after verification.

EK777 operates a comprehensive data security programme designed to protect your personal information against unauthorised access, disclosure, alteration and destruction. The specific technical and organisational measures we employ include:

• 256-bit SSL/TLS encryption on all data transmitted between your device and the ek777 platform. All connections are forced to HTTPS — there is no unencrypted access to any part of the platform.
• Encrypted data storage — sensitive personal data fields (including identity documents and financial references) are encrypted at rest in our database infrastructure.
• Access controls — ek777 staff access to player data is governed by role-based permissions. Only staff with a specific operational need can access any category of player data, and all access is logged for audit purposes.
• Regular penetration testing — EK777 commissions independent security professionals to conduct penetration tests of the platform infrastructure on a regular basis. Findings are prioritised and remediated promptly.
• Fraud detection systems — real-time monitoring of login patterns, transaction behaviour and game activity to detect account compromises and unauthorised access attempts.
• Incident response plan — in the event of a data breach affecting personal data, EK777 has a documented incident response procedure that includes assessment, containment, notification to affected players, and remediation.

Despite these measures, no online platform can guarantee absolute security. If you have reason to believe your ek777 account has been compromised, change your password immediately and contact support. EK777 will assist with account recovery and investigation without charge.

EK777 will update this Privacy Policy when there are material changes to how we collect or use personal data — for example, if we introduce a new payment method that requires different data, add a new service category, or respond to changes in applicable privacy law.

For changes that are material to your privacy rights or significantly alter how we use your data, EK777 will notify registered players via the mobile number or email address on their account at least 7 days before the changes take effect. The effective date at the top of this page will be updated at each revision.

Continuing to use ek777 after the effective date of any update constitutes acceptance of the revised Privacy Policy. If you disagree with any update, please stop using the platform and contact support to request account closure and withdrawal of any available balance.

If you have any question about this Privacy Policy, want to exercise any of your data rights, or have a concern about how EK777 has handled your personal information, please get in touch. Our support team is available 24 hours a day, 7 days a week, and responds in both Urdu and English.

• Email: support@ek777.plus
• Live chat: Available from the ek777 website and player dashboard at all times
• Response time: All privacy-related enquiries acknowledged within 48 hours and fully responded to within 30 days

When contacting us about a privacy matter, please include your registered mobile number (or email address) and a clear description of your request or concern. This helps us locate your account and provide an accurate, complete response.